Below is an article I wrote for a client that required me to try my hand at technical writing. I felt like the end result was pretty strong, and my client was very happy. I’ve made a few notes in italics where I wanted to offer my readers a few tips – feel free to leave any questions in the comments as well!
When you buy water softener systems you’re able to use them to filter out excess minerals that might be present in your water. Clean water is something that everybody wants. In some areas it is more difficult to get soft water without the help of a water softening device. They can produce cleaner water that does not leave mineral deposits and residue.
It’s important to remember, however, that a water softener doesn’t filter the water – it only removes minerals such as calcium and magnesium. If you want filtered drinking water you’ll have to buy some sort of water filter as well.
Benefits of Water Softener Systems
The modern idea of a water softener was introduced in 1903. Today almost all populated areas have some type of water filtration system and many individuals have water softener systems in their homes.
Water softening devices work by replacing calcium and magnesium ions with sodium ions. Hard water can cause many problems such as build up in pipes and water heaters as well as decreasing the effectiveness of soap and detergent. Water softener systems stop the clogging of pipes and the soap issues from occurring.
The water softener is a middle man in the process of getting water from the source to your home. The softener will take in the “hard” water, run it through beads that contain sodium ions and then pass it through and out into the pipes as cleaner soft water.
I think I struggled in my early writing career most with providing vivid descriptions of problems. If a reader doesn’t feel that they have a problem, they’re sure not going to buy your solution. This section needed to be longer with better descriptions of the problems. And more adjectives…
Types of Water Softener Systems
When you go to buy water softener systems you will need to understand the different types of units available. They all have to be flushed and recharged at regular intervals as the device loses its effectiveness. Here is an overview of the various water softener systems:
- Manual: A manual system has to be regenerated by hand. You must add salt and open and close the valves to control when the softener flushes and the rate at which it regenerates. This type is used when the softener can’t be placed next to a drain.
- Timer initiated: This type of system has a timer that tells it when to regenerate. It works on its own, except that you set the timer to let it know when to cycle and you have to add salt when needed. It’s less efficient in its use of salt because it regenerates on schedule whether the softener has been fully depleted or not.
- Demand initiated: This type of system uses a water meter and works as needed. It includes an extra water holding tank and keeps track of how much water is being used. It’s the most efficient in its use of salt because it only recharges when necessary. It’s similar in operation to a water heater.
- Off-site regeneration: This type of system is serviced by a private company who sends a technician to pick up the softener so it can be recharged at their shop.
I think this section is strong, but if I were writing it now I would do a bit more research into the types of systems. Having had one put in myself now to go along with my tankless water heater I know that there’s so much more information that could have been put into this section, such as twin tank softeners, do-it-yourself options, and softeners for under-sink applications.
Tips on Buying Water Softener Systems
There are many things you will want to think about when you go to buy water softener systems. You should consider individual features, different styles and other options that you have.
Control valves are important because they need to be high quality. They’re essential for the proper operation of the unit. They regulate the water usage and determine when it’s time for the system to turn on. When they go bad they’re expensive to replace. You need to be sure the control valve is well made so you won’t have to worry about replacing it any time soon.
You will also need to review the different types of water softener systems. Think about which type you want and consider the features of each option. You will also want to consider the cost. The fully automatic softeners will usually be the most expensive. Manual systems will be less expensive. You should also be aware that systems that run on timers are less expensive to operate than on-demand systems although they use a lot more salt. If cost is a concern then you’ll really need to weigh your options.
Another thing to think about when you buy water softener systems is how easy they are to install and operate. You may want to look over the different systems to see how they operate and what the installation process involves.
There are also other points to consider. You want to look at the warranty to be sure it’s fair and check into replacement part costs. You don’t want to get a system only to learn that fixing it will be more than you can afford. Finally, you want to consider the different brands available.
Of course there are so many more tips I could have written here, but the client wanted a short article. That’s the struggle of a good copy writer – you need to be able to say a lot in a tiny space. I feel like I did a decent job here summarizing big-picture issues.
Water Softener Brands
There are many different water softener brands on the market. To help you narrow down your choices here’s a look at three of the top brands that you may want to consider when you buy water softener systems:
Fleck: Fleck is a well known brand of water softeners used by many establishments like Starbucks and the Buckingham Palace. Their most popular systems are the Fleck 5600 series which are affordable and made of easy to find parts.
GE: GE is another popular and respected brand. GE water softeners come in a range of sizes and styles. They use a SmartSoft technology that is designed to make the systems more efficient.
Culligan: Culligan has a strong history in the industry and has been a leader in water softeners for 70 years. This company is known for the superior efficiency and durability of their systems. They have the Good Housekeeping Seal of Approval and are certified by the Water Quality Association.